品牌公关

工作地点： 线上办公，需在项目关键节点与团队线下配合，接受全球范围内出差。 工作职责： 1.品牌策略：制定并执行品牌策略，提升品牌形象和用户认知。 2.内容运营：负责品牌内容的策划和输出，确保与项目调性一致。 3.跨部门协作：与跨职能团队协作（如开发，设计，运营等）紧密合作，配合运营增长负责人及产品经理完成相关活动策划及内容输出，确保品牌传播与运营活动的紧密结合。 4.社交媒体管理：管理品牌的社交媒体平台，提升品牌的在线影响力。 5.社区管理协助：参与并推动社区活动，提升用户参与度和品牌认同。 Remote work with offline collaboration required at critical project stages, accepting global travel. Job Responsibilities: 1. Brand Strategy: Develop and execute brand strategies to enhance brand image and user awareness. 2. Content Operations: Plan and produce brand content, ensuring alignment with the project’s tone and style. 3. Cross-department Collaboration: Collaborate closely with cross-functional teams (e.g., development, design, operations) to support the growth operations lead and product manager in planning and producing related activities and content, ensuring close integration of brand communication and operational activities. 4. Social Media Management: Manage the brand’s social media platforms to increase online influence. 5. Community Management Support: Participate in and promote community activities to enhance user engagement and brand recognition.

教育背景：本科以上学历。 计算机、信息技术、市场营销或相关专业者优先。 北美TOP30高校背景者优先。 对品牌调性及人设有概念，具备相关工作经验者优先。 熟悉北美项目相关领域圈子或具备相关资源者优先。 熟悉BTC生态，并在在生态范围命题内有过输出内容者优先。 具备CMO经验者优先。 具备线上线下内容输出及演讲能力者优先。 我们希望你： 优秀的沟通与协调能力，善于跨团队合作。 具备较强的市场分析、数据分析和解决问题的能力。 能够适应快节奏的工作环境，具有较强的抗压能力。 富有激情，接受crypto世界价值观，极度渴望实现自我价值及创造价值。 Qualifications: - Bachelor's degree or higher. - Preferably in Computer Science, Information Technology, Marketing, or related fields. - Preference for candidates from top 30 North American universities. - Understanding of brand tone and persona with relevant work experience. - Familiarity with North American project circles or related resources is a plus. - Experience in the BTC ecosystem with content output within the ecosystem’s scope is a plus. - CMO experience is preferred. - Ability to produce and deliver content both online and offline, with strong presentation skills. We Expect You to Have: - Excellent communication and coordination skills, adept at cross-team collaboration. - Strong market analysis, data analysis, and problem-solving skills. - Ability to thrive in a fast-paced work environment and handle pressure effectively. - Passion for the crypto world, acceptance of its values, and a strong desire to realize and create value.