Senior Marketing Manager - Develop KOL Marketing Strategy**: Based on Solv’s market positioning and business objectives, develop and execute comprehensive global KOL marketing strategies. This includes, but is not limited to, budget planning, KOL identification and selection, content strategy, and campaign development. - Expand and Maintain KOL Network**: Establish and maintain an extensive global network of KOL resources, with a particular focus on English-speaking regions. Build long-term relationships with key influencers and collaborate with them on a deep and ongoing basis. - Content Planning and Execution**: Collaborate with KOLs to create high-quality, highly engaging content, including, but not limited to, videos, articles, live streams, podcasts, social media posts, and more. Ensure all content aligns with the brand's voice and achieves strategic marketing objectives. - Performance Evaluation and Optimization**: Responsible for analyzing data and evaluating the success of KOL marketing activities. Use data insights to continuously optimize marketing strategies and maximize ROI.
- Extensive KOL Network:** Experienced in global KOL marketing, with proven expertise in the English-speaking KOL market, and an extensive network of KOL contacts. - Excellent Communication and Negotiation Skills:** Demonstrate exceptional English communication skills, with the ability to effectively engage and negotiate with KOLs on a global scale. - Strong Content Planning and Execution Capabilities:** Possess a strong understanding of the content nuances across various social media platforms, along with proven abilities in creative content planning, execution, and strategy development. - Keen Market Insight:** Have a highly sensitive understanding of the DeFi and blockchain industry and be able to stay abreast of the latest market news and trends. - Strong Team Collaboration:** Ability to work effectively within a team environment to achieve common goals. - Proficient English Skills:** Fluency and proficiency in English, both written and verbal.