市场营销经理

Job Title: Product Marketing Manager – GTM & Campaigns Location: Remote / Singapore / Dubai / Europe Department: Marketing Type: Full-time Key Responsibilities 1. Go-To-Market Planning & Execution - Develop and lead integrated GTM strategies for product launches, promotional campaigns, and feature rollouts. - Define product positioning, messaging, and user value propositions in collaboration with product, design, and BD teams. - Align cross-functional stakeholders on launch timelines, deliverables, and success metrics. 2. Campaign Management - Own the full lifecycle of high-impact marketing campaigns, from pre-launch planning to post-launch analysis. - Coordinate cross-departmental teams including content, design, performance, community, and operations to deliver cohesive campaign execution. - Monitor campaign performance, user funnel metrics, and market feedback to refine and optimize tactics in real time. 3. Content & Asset Coordination - Work closely with the content team to develop blog posts, landing pages, FAQs, email flows, banners, and video scripts tailored to each campaign. - Ensure brand consistency across all assets and channels while adapting messaging to local markets when needed. - Proactively identify gaps in campaign materials and coordinate timely delivery from relevant teams. 4. Documentation & Enablement - Build and maintain internal documentation for each campaign or launch, including GTM plans, messaging libraries, asset trackers, timelines, and KPI dashboards. - Facilitate campaign alignment meetings and provide regular updates to leadership and stakeholders. 5. Market & User Insights - Conduct competitive analysis, user research, and market landscape mapping to inform messaging and campaign targeting. - Collaborate with product and growth teams to surface insights that shape product improvements and campaign focus.

Requirements - 3–5+ years of experience in product marketing, marketing, or integrated marketing, preferably in crypto, fintech, SaaS, or digital platforms. - Proven track record of successfully launching complex product features or campaigns across multiple channels. - Strong project management and stakeholder communication skills. - Ability to write and review marketing copy in English with clarity and precision. - Familiar with marketing tech stacks and collaboration tools (e.g., Notion, Google Workspace, Trello/Asana, Looker/GA). - Strong understanding of user funnel metrics, campaign attribution, and A/B testing. Nice to Have - Experience in the crypto or Web3 industry. - Multilingual communication skills (especially Turkish, Persian, Spanish, or Arabic). - Experience working in fast-paced, cross-border, remote teams.